easy is hard |
because 50% of all users are below average by daniel bushman |
I love the don’t-do-this example stock photo he uses. Perfect.
Though, I would say that step one is to question whether you even need an About page at all. A Contact page, sure, but if someone can’t tell what you’re about, if your message isn’t loud and clear, they are unlikely to click a link to find out more—especially one generically named About. Maybe “Our Passion”, “What We Believe”, or even the bland, though slightly less generic “Company Details” (assuming you believe that there are actually real human beings who will care that you are privately held and founded in 2004, which might be the case if you’re truly alluring, but adding the page itself will not add to your appeal; it will probably just be clutter which detracts from your message).
